For businesses
Commercial strategy for the next stage of your business.
I work with founders, business owners and boards facing decisions about commercial readiness, international growth, partnerships and strategic transactions. The work is structured around the decision in front of the business and the evidence needed to make it.
Advisory engagements are scoped through OceanMerge and documented with the relevant contracting entity before work begins.
Services
Four areas of advisory work.
Commercial readiness
Clarify the customer proposition, business model, commercial priorities and evidence needed for the next stage.
Market entry and partnerships
Assess market fit, local requirements, partner models and the sequence for entering the GCC or Australia.
IP commercialisation
Evaluate how technology or intellectual property can create value through product development, licensing, collaboration or investment.
M&A and transaction preparation
Support transaction readiness, strategic options, counterpart assessment and negotiation preparation.
Fit and boundaries
Where the work fits.
A good fit
The work is best suited to businesses that have a defined commercial question, the authority to make decisions and the willingness to test assumptions with evidence.
Boundaries
It does not replace legal, tax, audit, technical certification or regulated financial advice. Where those services are required, they are provided by appropriately qualified and, where applicable, licensed professionals.
How I think
Thinking you can test before we talk.
The work I do for clients stays confidential, so I would rather show you how I think than tell you what I have done. These articles set out how I approach the Gulf as a market, how investors judge intellectual property and what makes a clean-energy project bankable. My newsletter continues the conversation.
Enquiry
Discuss a business opportunity.
A short, non-confidential summary is enough to start. Confidentiality documents and a scoped engagement come before any sensitive information is exchanged.
Send an enquiry
Send your enquiry to [email protected], including the opportunity and the decision you need help with.
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Background and business information
Professional background and business information →Ventures
- OceanMerge® – IFZA free zone, Dubai, UAE
- OceanBlocks® – Abu Dhabi Global Market (ADGM), UAE
- Stacked Up – We Are Stacked Up Pty Ltd, Australia
Qualifications
- Master of Business Administration, RMIT University
- Master of Blockchain Enabled Business, RMIT University
- Harvard Business School Online, Certificate in Sustainable Business Strategy (2022)
- Former Board Director & Strategist, Eastern Innovation Business Centre (EIBC), 2018–2021
Your data
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- Enquiries go to [email protected]
- Working across Australia and the Gulf